Examples
Video Outline
Short snippets of storylines of different demographics of Thirsty Nation & the culture of Thirst.
Main message: Have A Happy Day
Storyline Ideas:
- Employees making drinks and snacks, and taking orders (@ all locations) 
- Mom taking kids through the drive-thru 
- Group of “thirsty moms” hanging out together 
- Family at home enjoying Thirst 
- Catering at a wedding 
- Catering taste test meeting 
- Catering for a professional office 
- Group of teenagers in the store 
- Group of teenagers in the drive-thru 
- Ethan helping take orders 
- Ethan and manager delivering to neighbor businesses 
- Grand opening parties 
Additional footage options
- Wetzels Pretzels food truck and St. George location 
- Shots of the products in different environments (lifestyle) 
- Details of the stores - neon signs, outside of building, drive-thru line, etc. 
- Rachel creating content for social media 
6 Week CineStory Ad System
The goal is to create a high-conversion video ad and implement it into your marketing efforts in a way that will allow the video to be as effective as possible and start getting results by the end of the 6 weeks.
Package Summary
Video Strategy Consultation
Messaging and Story Consultation
Messaging and Story Writing
High-Conversion Cinematic Story Ad Production
- Preproduction 
- Filming Production 
- Editing and Post-Production 
Ad Implementation & Strategy Consultation
6 Weeks of Ad Creation & Management Services
6 Week Outline
WEEK 1
Video Strategy Consultation
Initial Ad Strategy Review and Testing
Story Creation - Video Preproduction
WEEK 2
Finalize Preproduction & Begin Production
Continue Ad Review and Testing
WEEK 3
Continue & Finish Production
Continue Ad Review and Testing
WEEK 4
Finish Production (if necessary)
Implement Video Ad - Setup Ads
WEEKS 5 & 6
Track and Review Video Ad Performance - Make Adjustments If Necessary
Ad Implementation Consultation
Setup Video Ad To Continue Performing Beyond 6 Weeks
